Today, MPB officially adds subtitling to its list of content prep services. Whilst there has been a growth in the number of 'AI' systems, that use software to automatically create subtitles, we believe that the technology is still not good enough to replace the old-fashioned manual method, for accuracy and timing of subtitles. Variations in accent, clarity and timing of speech and background noise mean that as much time is spent fixing AI created subtitles as is saved using