Platform: Pan European feed to multiple
platforms across Europe
Launched: October 1999
Genre: Extreme and Adventure Sports and Lifestyle content
Services: Compliance, content management, editing, broadcast operations, promo production.
Client Profile: Extreme
Extreme Sports Channel initially came to us in 2019, for help with compliance and content management. In January 2020 they asked us to take over all of their broadcast operations for what was then three channels. This was essentially a relaunch, bringing them away from their existing providers and to a more efficient workflow.
Extreme Sport Channel broadcasts in over sixty countries, covering extreme and adventure sports including surfing, skateboarding, snowboarding, wakeboarding, motocross, BMX, mountain biking, FMX, and other extreme sports content. The channel has run two dedicated feeds, one for the EMEA region and a separate, dedicated Polish feed, carrying WWE, in addition to the other extreme sports content, distributed by Globecast.
Extreme has hundreds of affiliates across Europe, including multiple satellite and cable platforms.
Extreme Sports has eleven different variations of language across their channels. We manage the versioning of their content into five different audio languages (Russian, German, French, Polish and Hungarian) and subtitle into another six languages (Arabic, Portuguese, Dutch, Czech, Romanian and Russian).
Key Triumphs / Highlights
Managing the complexities of multiple language versions, across a range of feeds and territories.
MPB took over managing the language variations for each channel, we create all of the language masters, promos and programme plans and schedule across all their feeds.
We run a pan European feed on their behalf which operates in nine languages and a dedicated polish feed.
On the 2nd of April 2021 we launched a new, dedicated HD feed to the Russian market. In addition to their traditional programming, this channel shows Extreme action films every night, such as The Expendables, Rambo, Total Recall and Time Cop.
The pan Russian feed was launched for Media Broadcasting Group, the client negotiated the carriage while we put the dedicated feed together. Our scope has included content management, curating the schedule, liaising with MBG in Russia to deliver the feed and delivering hundred of hours of both broadcast and VoD assets. The new channel adds another territory and an expansion into OTT channels to the existing Extreme Sports Channel portfolio.
What the client says
“Our channels run on multiple affiliate networks, across Europe, broadcasting in 10 different languages, so they are complex to manage. We know that, with MPB in charge of our day-to-day operations, everything will run smoothly. Being based in the US, it really helps to have such a knowledgeable, experienced and professional team in charge of the channels and we have seen them grow from strength to strength, under the team at MPB”.
- Douglas A. Lee, Chief Operating Officier, Extreme Channel Ltd